Dortmund rewards phone-free fans with prizes

Dortmund launches a campaign with Vodafone rewarding fans who keep their phones off during matches, tracking screen time via the club app.

Borussia Dortmund has partnered with main sponsor Vodafone to encourage supporters to put away their phones during matches. The campaign uses a new fan mode in the BVB app that tracks how often a user's screen lights up; fans with the lowest screen time win prizes including signed shirts and fanshop vouchers. The initiative comes after a 2023 Vodafone survey found 63% of supporters regularly use their phones during games, with many frustrated by constant selfies, livestreaming, and social media scrolling.