'It will give them a huge advantage' - Finance guru shares Everton takeover update

Friedkin Group's £1bn asking price for Everton could deter potential buyers, according to financial adviser Stefan Borson, who warns the valuation may not reflect improvements made since their December 2024 takeover.

The Friedkin Group is attempting to sell Everton after just 21 months of ownership, with a £1bn valuation for any full takeover. According to former Manchester City financial adviser Stefan Borson, this price point could prove problematic in attracting buyers.

Borson told Football Insider that while the valuation itself is reasonable, potential investors may question whether the Friedkins have done enough to justify it. He suggested that previous underbidders from the original acquisition process will likely be approached again, and those with prior due diligence experience will have an advantage.

However, Borson warned that other bidders might feel the Friedkins haven't maximized the club's value through refinancing or other improvements, believing they could have achieved better results themselves. The sale process is expected to take at least six months once a buyer is identified. Meanwhile, Everton fans hoping for January investment will likely be disappointed given the owners' current focus on finding a buyer.