Keith Wyness: Everton in line for stunning '£80m' annual boost

Former Everton CEO Keith Wyness believes the club's new stadium could generate up to £80m annually within 2.5 years, compared to the £35m it currently adds.

Keith Wyness, who served as Everton CEO from 2004 to 2009, has outlined the financial potential of the club's new stadium in an exclusive interview with Football Insider. The ground is currently adding around £35m to Everton's yearly revenue, but Wyness believes it could eventually climb to between £60m and £80m once fully optimized.

Wyness drew comparisons to Tottenham's new stadium, which took approximately four years to reach maximum revenue production after opening in 2019. With Everton having occupied their new home for just over a year, the former chief executive suggests the club could be generating its full potential by around 2029. He emphasized that reaching this level requires time to develop proper staffing, operational expertise, and experience hosting diverse events, including concerts which have not yet been held at the venue.

Beyond the stadium itself, Wyness highlighted additional revenue opportunities in the surrounding area, particularly Nelson Dock adjacent to Bramley Moor, which could be developed into further income streams. The comments come as manager David Moyes is reportedly frustrated with limited transfer backing, with the club currently up for sale and Moyes out of contract at season's end.