The 'family football club' now being promoted by unlicensed gambling and an 'international porn star': Leicester City fans rage against team's choice of sponsor after two relegations

Leicester City fans criticize the club's unlicensed gambling sponsor after it appointed an adult entertainer as ambassador.

Leicester City supporters have reacted with anger to the club's choice of shirt sponsor, an unlicensed gambling company that has appointed an adult entertainer as its new ambassador. The backlash highlights fan concerns about the club's commercial direction and values, particularly following two recent relegations. The sponsorship deal has drawn criticism for associating the club—described by some as a family-oriented institution—with both unlicensed gambling operations and adult entertainment.