Stefan Borson: Man United at risk of losing commercial deals

Former City adviser Borson warns that Man United's poor on-pitch form will damage commercial deals, contradicting Glazer's claim that performance has no impact on sponsorships.

Stefan Borson, a former financial adviser to Manchester City, has challenged co-owner Avram Glazer's recent assertion that Manchester United's on-pitch performance does not affect the club's commercial appeal.

Borson pointed to concrete evidence that sporting success directly influences sponsorship deals. He highlighted that United struggled to secure a training kit sponsor last season and faced difficulties renewing their front-of-shirt sponsorship after German software company TeamViewer departed.

"It's not true to say that pitch success makes no difference. It does make a difference; it makes a big difference," Borson told Football Insider.

While acknowledging that United's global brand will retain inherent commercial value regardless of results, Borson stressed that sustained poor performance inevitably impacts the club's ability to attract and retain lucrative partnerships. With United currently 17th in the Premier League, the club faces mounting pressure both on and off the pitch.