Bianchini on Centenary Project: "Created strong Napoli brand identity"

Napoli's business director outlined the club's centenary project strategy, highlighting brand identity development and international partnerships over the past five years.

Tommaso Bianchini, Napoli's general director of business, spoke at the 2026 Social Football Summit at the Allianz Stadium in Turin about the club's centenary project and commercial expansion. He described how the club has worked over the past five years to build a strong brand identity and develop relationships with international partners who view Napoli as a privileged channel to reach millions of fans worldwide.

Looking ahead, Bianchini outlined plans to accelerate growth through an integrated marketing platform designed to strengthen the club's global positioning and develop new forms of collaboration with partners.