Everton's 'three unique selling points' to achieve '£1bn' sale named

Financial adviser Stefan Borson identifies Everton's new stadium, history and development potential as key assets for the Friedkin Group's £1bn sale.

The Friedkin Group is exploring a sale of Everton after 21 months in charge, with former Manchester City financial adviser Stefan Borson outlining three key selling points that could help achieve a £1 billion valuation.

Borson told Football Insider that Everton's brand new stadium is a major asset, eliminating the need for large-scale infrastructure projects over the next 50 years. He also highlighted the club's history and the development opportunities surrounding the stadium in the surrounding area as crucial factors in attracting potential buyers.

With multiple Premier League clubs reportedly on the market, competition for new owners is increasing. However, Borson expressed confidence that Everton's unique position should not be a concern. Predictions suggest the sale could take up to seven months to complete, potentially extending into the 2027-28 season, with a summer completion being the most realistic timeline.