How 'football geek' Kim Hellberg turned Middlesbrough into the 'PSG of the Championship'

Middlesbrough's transfer strategy under Kim Hellberg has transformed the club into Championship contenders with a strong community connection.

Middlesbrough's recruitment strategy under Kim Hellberg has earned the club comparisons to PSG within the Championship, according to insiders. The club has built what is described as the strongest bond between the team and community since the era of Juninho and Fabrizio Ravanelli in the 1990s. Hellberg, characterized as a 'football geek', has overseen a transfer approach that has elevated Middlesbrough to a new competitive level in the division.