'You've made it when you stand on the Coolsingel'

Feyenoord's new general director Robert Eenhoorn reflects on his first months, including the dismissal of Robin van Persie and plans to strengthen the club's structure and finances.

Robert Eenhoorn, 58, has begun his tenure as Feyenoord's general director following a period of significant change at the club. In an interview, he discusses his early priorities: conducting a thorough analysis of the club's financial and operational processes, working with newly appointed technical director Dévy Rigaux to assemble a competitive squad during the transfer window, and implementing a broader vision and strategy across the entire organization.

Eenhoorn explains that he spoke with Rigaux before the technical director's appointment was finalized. Rigaux, who arrived from Club Brugge—a winning organization—impressed Eenhoorn with his openness to development and fresh thinking. The general director emphasizes that his first sixty days focused heavily on the transfer market to ensure Feyenoord remained competitive. Looking ahead, Eenhoorn has set an ambitious agenda: establishing Feyenoord as consistent title contenders, putting the club's finances in order, simplifying the governance structure, and addressing the future of De Kuip stadium.