Bayern sponsors benefit from having world footballer at the club

Bayern CEO Jan-Christian Dreesen highlighted the sponsorship value of having the Ballon d'Or winner on the club's roster.

Bayern Munich CEO Jan-Christian Dreesen spoke at a press conference about Harry Kane's contract extension, emphasizing the commercial benefits the club gains from having the world's best footballer. Dreesen noted that sponsors are attracted to being associated with the club where the Ballon d'Or winner plays, underlining Kane's status and the prestige it brings to Bayern's commercial partnerships.