Levi Schwiebbe is at least for now the king of The Hague

ADO Den Haag sacked manager Robin Peter despite his successful promotion to the Eredivisie, shocking the club internally and on the pitch.

ADO Den Haag parted ways with manager Robin Peter this week, a decision that sent shockwaves through the club despite his remarkable success. Peter was appointed during pre-season after technical director Joris Mathijsen was removed from his role and planned successor John van den Brom's return was blocked by shareholder Bolt.

Initial scepticism about Peter's appointment—he had been sacked by FC Emmen the previous season—quickly evaporated as he transformed ADO's fortunes.

Under Peter's management, ADO adopted an aggressive pressing style focused on attacking and winning the ball back quickly. The approach proved devastatingly effective in the Keuken Kampioen Divisie, with the team securing promotion to the Eredivisie by mid-March.

The turnaround extended beyond results: average attendance at Werktalent Stadion jumped from 5,000 supporters to 13,500 during Eredivisie matches, with fans singing along to the club anthem. Peter's stated philosophy—"a team that gives everything on the pitch and earns the fans' respect every week"—had resonated deeply.

The decision to sack him now has left the club reeling, though interim manager Levi Schwiebbe has stepped in.