RedBird Capital Partners launches Milan Sports & Entertainment and appoints Brett Yormark CEO

RedBird Capital Partners launches Milan Sports & Entertainment holding company with Brett Yormark as CEO, consolidating its Milan investments across sports, infrastructure and entertainment.

RedBird Capital Partners has launched Milan Sports & Entertainment (MSE), a holding company that will consolidate RedBird's investments in Milan across sports, infrastructure and entertainment sectors. The new platform will organize individual assets under unified management with shared expertise and coordinated partnerships.

AC Milan forms the cornerstone of MSE, alongside the planned Generali Stadium, a 71,500-capacity venue designed by Foster + Partners and MANICA. The naming rights agreement with Generali is described as the largest in sports history.

Beyond the stadium, MSE plans to develop a broader ecosystem including stadium and arena management services, evaluation of an NBA Europe franchise opportunity based in Milan, a new sports and entertainment destination in San Donato, and initiatives to strengthen Milan's role in international tennis.

RedBird founder and managing partner Gerry Cardinale stated the company has 25 years of experience working alongside rights holders in sports and media to create innovative enterprises. MSE aims to leverage RedBird's expertise in hospitality, media and sports management to build a platform whose overall value, commercial opportunities and global influence exceed those of individual assets.