The Manchester United chant that should have made Sir Jim Ratcliffe squirm in embarrassment

Manchester United fans mocked Sir Jim Ratcliffe's "best in class" mantra during Sunday's 3-0 loss to Bournemouth, as the billionaire's stated vision for the club continues to unravel.

Sir Jim Ratcliffe's tenure at Manchester United has become a study in unfulfilled promises. When his investment was confirmed in February 2024, the British billionaire outlined an ambitious plan: restructure the club's organization, populate key roles with elite talent, and transform United from a "difficult place" back to the top of English football.

Nineteen months later, that vision lies in tatters. Ratcliffe is preparing to sack manager Ruben Amorim mid-season—the third managerial change in as many years under his watch—and the club's performance on and off the pitch has deteriorated sharply. During Sunday's 3-0 capitulation to Bournemouth at Old Trafford, frustrated supporters turned Ratcliffe's own catchphrase against him, chanting "Best in class, you're having a laugh" from the Stretford End as the team collapsed.

The irony is cutting. Ratcliffe had promised to install "10 out of 10" executives in every key position, yet director of football Jason Wilcox and chief executive Omar Berrada—both present at Old Trafford—have overseen a chaotic period marked by poor recruitment decisions and managerial instability. Most notably, Ratcliffe sacked Dan Ashworth, widely regarded as one of football's finest structural architects, just four months after appointing him, reportedly because of a personal clash.