Atlético Madrid presents global marketing strategy at Harvard Business School

Atlético Madrid's marketing director Valerio Gori presented the club's global growth strategy at Harvard Business School, highlighting how they surpassed 100 million social media followers.

Atlético Madrid shared its international growth strategy with students at Harvard Business School on October 22. Marketing director Valerio Gori, a former Roma executive, discussed the club's global marketing approach and how it has built a social media following exceeding 100 million across all platforms.

The presentation, organized by Harvard Business School's Soccer Club, covered how Atlético develops its brand globally, connects with new audiences, and engages fans across different markets. Gori also spoke about his professional journey in the sports industry.

Atlético has become a case study in modern sports marketing through viral Christmas videos, clear transfer communications, witty social media posts, and creative campaigns like Fantasanremo. The Madrid club is now being studied as an example of strategic brand building at one of the world's most prestigious business schools.