The new Ferran dominates marketing

Ferran Torres has become a marketing powerhouse following his World Cup goal for Spain, attracting endorsement deals from fashion houses, luxury brands and major corporations.

Ferran Torres' profile has skyrocketed since scoring Spain's winning goal at the 2026 World Cup. The PSG forward is now fielding daily endorsement offers from major brands seeking his rebellious, direct image. His portfolio includes deals with Italian lingerie brand Intimissimi, Under Armour (which has made him a central figure following Stephen Curry's departure), and burger chain Vicio. Fashion houses in Milan and Paris are inviting him to runway shows, and he has been invited to the Venice Film Festival. His management team at Valencia-based Leaderbrock Sports and TQTK Studios is carefully curating his commercial strategy. Beyond football, Torres has built a following through his advocacy for mental health awareness, sustainability, and his love of animals—the Valencia Oceanographic has even named a grey shark after him. His marketability extends across demographics, from pet owners to fashion enthusiasts, making him one of Spain's most sought-after celebrity endorsers.