Record €500m growth 'without altering identity': keys to the Atlético that's coming

Atlético Madrid held its annual strategy meeting, reporting record €500m in ordinary revenue while emphasizing stability and identity preservation.

Atlético Madrid held the third edition of 'El Atleti que Viene' (The Atlético That's Coming) on Friday, October 30, at the Metropolitano stadium, bringing together club staff to outline the institution's strategic direction.

CEO Miguel Ángel Gil Marín highlighted the club's human capital, noting membership reached a historic 170,000 with over 61,500 season-ticket holders and a global community exceeding 100 million followers. He stressed the need to modernize structures while preserving the club's traditional identity and service ethos: "We must evolve, of course, but without losing our identity and our vocation of service. We must always protect the club and a feeling that is very important for millions of people."

Football director Carlos Bucero praised the academy's performance, with thirteen youth teams winning league titles last season and ten academy players debuting with the first team. Mateu Alemany, head of men's professional football, emphasized internal stability as a differentiator among European giants. Revenue director Óscar Mayo closed the meeting announcing record €500 million in ordinary income, driven by stadium commercial exploitation and new sponsorship deals, with the club targeting top-8 global status by revenue and brand positioning.